Lauren Luke, better known as panacea81, is a self-taught makeup artist from London.  Her latest makeup tutorial took her 440,931 subscribers by surprise.  In the video she shows people how to cover up bruises and scars left by an angered partner with makeup.

Refuge teamed up with Luke as the spokesperson for their “Don’t cover it up” campaign.  The bruises were fake, but the message is entirely too real as the video concludes with the stat that 65% of women cover up domestic attacks.  The simple and gut-wrenching video spearheaded by BBH London used the unexpected video to get people talking about domestic violence.

“In effect, we were creating a practical joke with a purpose that couldn’t have been more serious: shocking people out of their complacency around domestic abuse, and allowing then to take a stand against it on their terms,” says BBH bloggers Claire Coady and Simon Robertson.

The powerful image certainly had me fooled and thinking about domestic violence.  You can sign the petition to show your support for the campaign and speak out against domestic violence.